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Alyx FW '18 Editorial

Alyx Studio was started by former DONDA and BEENTRILL designer Matt Williams in 2015. Williams, who can also be known for being creative director for Lady Gaga at a point, named the brand after his daughter. After the venture of BEENTRILL between him and Virgil Abloh, he found the confidence to release his ideas and Alyx was born. Alyx's clothing can be described as technical apparel, as it is very detailed and carefully crafted.



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