For James Whitner, a common directive found on luxury clothing labels, “Hand Wash Cold,” is more than just a handling instruction. It's a reminder to treat the things you care about with an unwavering respect. In turn, it materializes in the stores, the related community work and experience at each location, and in the Nike Air Force 1 A Ma Maniére “Friends and Family.”
Following the release of the Air Force 1 A Ma Maniére “Hand Wash Cold”, the “Family and Friends” iteration will be exclusive for Family and Friends in a low version of the Air Force 1 silhouette. The shoe tells a story of giving back with inspiration taken from the idea of continued black excellence as the sneaker is dressed in an all black colorway. Designed for wearability by street kids, inspired by luxury.
“The AF-1 was our choice of shoe before we found luxury. We have to put a luxury expression on it, but do it in a way that feels uniquely ours. I wanted the shoe to look like it fits next to the brands in A Ma Maniére, but still feel natural and true to Air Force 1,” says Whitner.
The AF-1 features a suede upper, along with other high touch accents. The experiences Whitner promotes are balanced in the silhouettes democratic base and its symbolic veneering.