Mike Amiri spent 10 years designing for luxury brands before eventually deciding to launch a brand of his own. His punk and grunge inspired namesake label, AMIRI, came to fruition in 2013. Showcasing attention to detail while maintaining a Los Angeles vibe, the brand's collection consists of casual menswear staples that were made using carefully-sourced fabrics and unique deconstruction techniques.
Amiri’s signature style is formed from distressed techniques with signature rips, shreds, shotgun holes and more rock-star inspired apparel that lend textural fabrics to easy tailoring. A rebellious version of the brand is found in tailored nylon bombers and button-ups paired with leather and shearling jackets that provide a feeling of luxury and masculinity.