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NON Associates Atlanta Exhibition


 

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This past Christmas weekend, New York-based brand NON (Now or Never) Associates brought their first photo/installation exhibition to our Marietta St. location. After talking with the group just moments before the showcase, we wanted to know what exactly NON is, to which we were given a very unsuspecting response. "NON is an individual that acts upon given or taken moments to progress for one’s own a collective's or the world's well-being. Now or Never is a pivotal moment in time that can only be changed by acting upon that gap in time where the next decision changes everything. Now or Never is used to seize the moment." The Associates posted film photos with the intent of a mood-board for the brand. The content consisted of vacant retail spaces for rent, abstract-driven moments around nyc, and atmospheric landscapes in support of their raw and untouched aesthetic. The photos were accompanied with custom furniture branded with the logo, as well as a security camera system to be seen as soon as you walk into the space, suggesting the idea of being watched in some form even in the most temporary of spaces.

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