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Virgil Abloh and Nike Announce New Design Project “The Ten”


The highly anticipated Nike x Off-White has finally been revealed. Nike and Virgil Abloh have officially announced a massive collaborative capsule called “The Ten”. Featuring ten iconic silhouettes of the Nike, Jordan, and Converse archives, “The Ten” was completed in an insane ten month span in what summed up to be one of the fastest and most ambitious collaborations ever completed by Nike.

Virgil, a Chicago native, grew up idolizing Michael Jordan and spent the 90s obsessing over sneakers, hip-hop, and graffiti art, shaping that cultural obsession into a career as a creative director, DJ, and of course a brand founder in OFF-WHITE. His desire to create overflows; in his first-ever visit to Nike’s WHQ in Beaverton, OR last December, he designed a pair of all-black Air Force 1s using an X-ACTO knife and some markers.

The entire collection is broken up into two categories – “REVEALING” and “GHOSTING”. The REVEALING set, which was designed to look accessible (hand-cut, open-source and reconstructed), includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid. The “GHOSTING” was designed with translucent uppers to further the idea of revealing and unite the second set of silhouettes through common material. It includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.

6 comments

  • Want All Ten and will make the short drive from Birmingham to purchase. Nikesnob01needs those Ten

    SHERRI RAGSDALE
  • Just 8 days from release, and no info….. raffle? around the block line-up?

    D
  • I wonder if there will be a raffle or is it first come first serve. I’m currently stationed in savannah and I plan on picking up the prestos

    Nigel
  • Need those AJ1s

    Mel Gee
  • I cant wait for these collaboration to drop.

    Ignacio

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