Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. Nike Inc. changed its name from Blue Ribbon Sports to the current name “Nike” in 1978. Nike takes its name from the Greek goddess of victory, Nike. The goddess was an inspiration to Greek warriors. When the warriors won a war, they used the say ‘Nike’ to each other’s. The Nike logo was designed by Carolyn Davidson in 1971. Originally, the logo was called as ‘the strip’, which later became well known as ‘Swoosh’. The company initially operated out of Eugene as a distributor for Japanese shoemaker Onitsuka Tiger, making most sales at track meets out of Phil Knight's automobile. Nike today is an American corporation that engages in the design, development, manufacturing, and worldwide marketing of footwear, apparel, equipment, and accessories.