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 The Whitaker Group Privacy and Data Policy


This Privacy and Data Policy (the “Policy”) describes how the Whitaker Group, and its affiliates and subsidiaries (collectively, referred to herein as “TWG”, “our”, “we”, or “us”) collects, uses, shares, protects your personal information, the choices that you have regarding your personal information, and how you can contact us.


  1. Scope of the Policy

This Policy applies to personal information that TWG collects and processes when you interact with us as a customer, including when you interact with our websites, digital experiences, mobile apps, online or offline events, promotions, or one of our other products or services, all of which are part of the TWG Platform and direct to this Policy.  This Policy also applies to the personal information that TWG processes when you subscribe to receive marketing communications from us, communicate with us or engage with us via our Platform, or participate in contests, sweepstakes, and surveys.


TWG may provide you with additional privacy notices that will apply to certain personal information collected and processed by us. This Policy does not apply to your personal information if you work for us as an employee or independent contractor, apply for a job with us, or interact with third party partners or websites that are linked to or accessible from TWG’s Platform.


  1. Personal Information Collected

TWG collects personal information directly from you when you use our Platform or interact with us.  Occasionally, personal information is collected from third parties.  The definition of “Personal Information” depends on the applicable law of where you reside.  For the purposes of this Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household.  This does not include aggregated or de-identified information that is maintained in a form that cannot reasonably be used to infer information about, or otherwise be linked to, a particular individual or household.


The personal information collected includes but is not limited to your full name, your address, your email address, your phone number, apparel and footwear sizing preferences and choices.


  1. How and Why We Use your Information

TWG collects, uses, discloses, and otherwise processes the personal information we collect for the following business and commercial purposes:


To Provide the Features of the Platform and the Services You Request.  When you use our Platform, we will use your personal information to provide the requested product or service. For example, if you make a purchase on our website, we will use your personal information to fulfill your order and complete the transaction. If you participate in a promotion, we will use the contact information you give us to communicate with you about the promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased, to help you resolve a problem or question.


To Send Marketing and Communicate Information about our Products, Services, Events and for Other Promotional Purposes. If you are an existing customer of TWG (for example, if you have placed an order with us), we may use the contact details you provide to send you marketing communications about similar products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.  


For Research, analytics, and improvement. We use information to better understand how consumers engage with the Platform and our products and offerings, including consumer behavior and preferences. We administer surveys and questionnaires, such as for market research or member satisfaction purposes.  We also use information for other research and analytical purposes, such as to evaluate and improve our Platform and business operations, to develop services and features, and for internal quality control and training purposes. For example, we may use information about how consumers engage with the Platform to search for and find products, to better understand the best ways to organize and present product offerings in our storefront.


To Operate, Improve and Maintain our Business, Products and Services. We use the personal information you provide to us to operate, improve, and maintain our business, products, and services. We may use personal information about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform. We also use information to consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings, and as related to the administration of our general business, accounting, auditing, compliance, record-keeping, legal and other internal functions.


To Protect Our or Others’ Rights, Property or Safety. We use information to protect the Platform and our business operations; to protect our rights or those of our stakeholders; to prevent, detect and investigate actual or suspected fraud, abuse, illegal use, unauthorized or illegal activities and access and other misuse; and where we believe necessary to investigate, prevent or take action regarding situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use.


To Comply with Legal Obligations. We may also use your personal information as part of legal proceedings, to respond to legal process, and to comply with court orders, governmental requests, or applicable law.


Other purposes. We may also use your personal information in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.


  1. How We Disclose and Share Personal Information.

TWG may disclose and share personal information we collect with the following types of entities and recipients:


To our affiliates, subsidiaries, vendors, and service providers. We may disclose personal information to our affiliates and subsidiaries, as well as service providers, vendors and others for business purposes and to perform functions on our behalf (such as those who process credit cards and payments, perform shipping and deliveries; host, manage and service our data; provide technical support or logistics services; secure our Platform; distribute emails; perform research and analysis; manage brand and product promotions; and administer certain services and features on our Platform). 


Retail Store Partners. We may share your personal information with partners of our TWG retail stores to help them manage in-store activities and events. For example, TWG may share a list of attendees with the partners who organizes an event or activation.


Business partners and potential buyers (and their agents and advisors). We may disclose your personal information with actual or potential buyers (and their agents and advisors) in connection with any actual or proposed purchase, merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, provided that we inform the buyer or transferee that it must use your personal information only for the purposes disclosed in this Privacy Policy.


Other Parties. We may disclose personal information to other parties, including government entities and regulators, to the extent necessary to: (i) comply with a government request or applicable law and to respond to legal process; (ii) prevent illegal uses of our Platform or violations of our Platform's Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).


With your consent. We may disclose your personal information to any other third party where you have provided your consent.


  1. Children’s Policy

We do not knowingly collect personal information online from children under the age of 13.


If you are a parent or guardian and you believe that we have collected your child’s information, please contact us at


  1. Protection of Personal Information

TWG uses a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, that are intended to protect your personal information. Please be aware that despite our efforts, no data security measures can guarantee security. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.


  1. Retention of Personal Information

We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Policy or disclosed to you at the time of collection, unless otherwise required or permitted by law. 


  1. Managing your Privacy Rights

Privacy Rights.

You may have certain rights identified below under applicable laws of where you reside with respect to your personal information. We have full discretion in choosing to voluntarily provide you with some or all of those rights regardless of the state in which you reside.


Depending upon the applicable law, access to your rights may be denied, such as: (a) when denial is required or permitted by law; (b) when granting access would have a negative impact on another's privacy; or (c) to protect our rights and properties.


The privacy rights you may have include the following:

  • Right to know and access your personal information. You may have the right to know what personal information we collect about you, including the categories of personal information, the sources from and purposes for which we collect it, and the types of recipients we disclose it to, and to request a copy of the specific pieces of personal information that we maintain about you.
  • Right to correct your personal information. Right to correct inaccurate personal information that we maintain about you.
  • Right to delete your personal information. You may request the deletion of their personal information that we have collected about you, subject to certain exceptions.
  • Right to non-discrimination. You have the right not to be subject to discriminatory treatment for exercising your rights under certain laws.


Exercising Your Rights and Choices

You may submit privacy rights requests and manage your privacy choices in several ways.


Submitting Privacy Rights Requests.

You may request to access your personal information (both the categories of data we collect, which is laid out in this policy, and specific pieces of information), obtain an electronic copy of your personal information, correct your personal information if it is incomplete or inaccurate, or delete or restrict sharing of your personal information in certain circumstances, as provided by applicable law.


  • Non-Discrimination. We will not discriminate against you for making these requests. If you request to delete your account, you can create a new account on our Platform at any time.
  • Verification. We will verify your request either through a message sent to the email address associated with your account (so you must have access to this email account) or by asking you to provide information matching what we have for you within our systems. We will process your request based upon the personal information in our records that is linked or reasonably linkable to the information provided in your request. In some cases, we may request additional information to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor.
  • Authorized Agents. You or your authorized agent may request to exercise your rights. Before we can act on a request from your authorized agent, we may require verification of your identity and proof from the authorized agent that they can act on your behalf. We may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.
  • Contacting Us. If you have a request regarding your personal information that cannot be fulfilled from your account settings, please contact us by email the appropriate channel at,,, or
  • Denials and Appeals. If we deny your request, we will notify you and provide our reasons for the denial and instructions regarding the rights you may have under applicable laws to appeal the decision. If the appeal is denied, we will notify you of your rights under applicable laws to contact the Attorney General to submit a complaint.

  1. Changes to our Privacy Policy

Applicable law and our practices change over time. If we decide to update our Privacy Policy, we will post the changes on our Platform. If we materially change the way in which we process your personal information, we will provide you with prior notice, including via email to the address we have on file, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our Privacy Policy and keep yourself informed of our practices.


  1. Questions and Feedback

We are happy to address questions, comments and concerns about our privacy policy and practices.  To provide such feedback or exercise your rights related to your personal privacy, please contact us at