About Us
A Ma Maniére is a cultural ecosystem connecting brand, human interaction, and cultural experiences. Rooted in Black culture and street culture, we bring fashion, storytelling, and hospitality together through spaces shaped by individuality and a shared purpose to move humanity forward.
ABOUT A MA MANIÉRE
Founded in Atlanta in 2014, A Ma Maniére is a cultural ecosystem connecting brand, human interaction, and cultural experiences. Our name, French for “My Way,” reflects a belief in individuality that shapes everything we create. Driven by a commitment to move humanity forward, we build spaces and experiences that invite people to connect, express themselves, and explore new possibilities.Rooted in Black culture and street culture, our perspective comes to life through fashion, storytelling, design, and hospitality. Each is a way to bring people together, share ideas, and create opportunities that extend beyond any single collection or space.
Founded in Atlanta in 2014, A Ma Maniére is a cultural ecosystem connecting brand, human interaction, and cultural experiences. Our name, French for “My Way,” reflects a belief in individuality that shapes everything we create. Driven by a commitment to move humanity forward, we build spaces and experiences that invite people to connect, express themselves, and explore new possibilities.Rooted in Black culture and street culture, our perspective comes to life through fashion, storytelling, design, and hospitality. Each is a way to bring people together, share ideas, and create opportunities that extend beyond any single collection or space.
OUR PERSPECTIVE
Our selection of apparel, footwear, and accessories brings established fashion houses into conversation with independent voices. From Balenciaga, LOEWE, and Rick Owens to Bode, Willy Chavarria, and Who Decides War, our assortment reflects a distinct point of view, with an emphasis on craftsmanship, creativity, and individual expression.
Alongside our own A Ma Maniére collections, collaborations with Jordan Brand and Nike give that perspective another dimension. Through considered design and powerful storytelling, we celebrate Black culture, explore the realities shaping our world, and use our platform to inspire action.
OUR MAISONS
With locations in Atlanta, Washington, DC, Houston, and Chicago, and plans to expand to Harlem and London, our presence is shaped by the character and cultural history of each city. Each maison offers a place to discover fashion, exchange ideas, and experience A Ma Maniére through a local lens.
Our world extends into hospitality through A Ma Maniére Living and A Ma Maniére EATS. Bringing our sensibility to intimate stays and dining experiences, these concepts express the same attention to design, service, and detail that defines our approach to fashion.
OUR PURPOSE
We believe our influence carries a responsibility to create opportunity. HandWashCold grounds that responsibility in respect, care, and the principles of hustle, create, and lead. Through COLOR/CODE, The Whitaker Group supports Black, Brown, and minority creators with tools and infrastructure to develop their work and build their businesses.
As part of The Whitaker Group, A Ma Maniére contributes to a broader vision connecting commercial spaces, cultural experiences, hospitality, and social impact. Our purpose is to create meaningful access to these experiences and opportunities, giving the next generation room to shape what comes next.
